What about little microphones?
Extrememly Loud & Incrediably Close
Jonathan Safran Foer
The recent Korean Art Show in New York in the first week of March was an example, he said. It was organized by the Galleries Association of Korea and Korea International Art Fair and supported by Korea's Ministry of Culture, Tourism and Sports.It's a perfect example of how Korea doesn't seem to grasp Western marketing and advertising practices. Recall how many millions have been spent by the government coming up with national branding slogans like Korea Sparkling, HiSeoul, and Dynamic Korea, Here was someone who owns a prominent gallery in New York not to mention his position as president of the Korean Art Society who didn't get so much as a mailing about this gigantic show.
"It was a great opportunity to see much Korean art under one roof, but nobody knew about it. (...) "The whole thing was like a big secret with hardly any promotion. I only found out about it a few days before the show. They had a one-page website, not much press exposure and a video on YouTube that had only 48 views," he said.
"Korean Cultural Service, whose mission is to promote Korean culture to non-Koreans, answers the phone in Korean. It sounds like a small funny thing, but it is a big sign of their attitude," he said.Welcome to Korea buddy. It is a big sign of their attitude, one of cultural supremacy and an seeming inability to educate themselves on how to even properly promote themselves or on how to adapt to other cultural norms to make their own more accessible.
SHUTTER ISLAND
Directed by: Martin Scorsese
Starring: Leonardo DiCaprio, Mark Ruffalo, Ben Kingsley
Release Date: March 18 (in theatres everywhere)
Best known for his mafia movies, Martin Scorsese has nevertheless explored a variety of genres throughout his long filmmaking career. In his latest release, “Shutter Island,” about a U.S. Marshal investigating the disappearance of one of the inmates from the titular insane asylum, he tries his hand at the psychological thriller. Though this isn’t his area of expertise, I’m anticipating its release tomorrow, if for no other reason than it gives me something to watch during the post-Oscar, pre-Cannes cinematic dry spell.
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