Last Thursday, Eater declared “the end of the food truck trend” in Los Angeles with rise of “copycat trucks” and “corporate trucks” saturating the market. Furthermore, Josh Hiller of RoadStoves, the food truck outfitting extraordinaire that helped launch Roy Choi‘s revolutionary Kogi truck, told the LA Times how money-hungry commissaries and truck operators are exploiting the market and “basically just prostitut[ing] the whole culture.”
So, what does Kogi’s Roy Choi think of the recent criticism, politics and possible plight concerning the L.A. Food Truck scene?
According to the LA Times, Choi is “is amazed by the circus food trucks have generated and tries to distance himself from the politics.” He feels that people get the wrong idea about food trucks and that they should ” ‘get past the hype’ and embrace the trucks culturally”:
“The thing about taco trucks that people don’t really understand is that it’s not about cheap eating,” he says. “Why do you think families bring their kids to eat on folding chairs? Not because it’s cheap but because it’s part of the culture. It’s only in America where it’s not considered a beautiful thing to be sitting outside with your family enjoying the weather. It’s only here where we have to sanitize everything.”
Choi also advocated that truck businesses branch out to other L.A. neighborhoods instead of crowding in the same lots.
Head over to LATimes.com to read the rest of the article.
[Photo: Axel Koester/New York Times]
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