Hollyebok (혼례복) is the hanbok (Korean clothing) for Korean wedding ceremony and it is very bright in color. Hwarot is the gown for Korean brides.

On wedding day the bride wears a green chima, a yellow jeogori (저고리; short jacket with long sleeves) with two long ribbons which are tied to form the otgoreum (옷고름), A chima (치마), a full-length, high-waisted, wrap-around skirt, a Boat-shaped shoes made of silk, a white sash with significant symbols or flowers, the norigae (노리개), the knot on the top is called the Maedeup (매듭) and a wonsam. Her hair is prepared using a jokduri (a special head ornament).

The bridegroom wears the baji, the jeogori, the joggi, the magoja, and the durumagi.

The red circles on the forehead and the cheeks of the bride are called yonji and gonji to drive away evil spirits and give purity and lot of love to the bride.

Below you will see a showcase of  Traditional Korean Hollyebok from SeoulJasu’s online store.

About SeoulJasu
Seoul Byeongphung Jasu is the oldest store in Seoul that has been selling Hollyebok and various traditional items related to Korean Weddings from the past 30 years.

There popularity is mainly because of sourcing wedding related items like pyogu, Ham, Hanbokdeung and a variety of Korean craft at reasonable prices through their shop in the Jongno 5 ga underground shopping centre. And they have been building their client base mostly through word of mouth from their existing customers.

Website: http://www.seouljasu.co.kr
Address: 138-dong, Jongno-gu, Jongno 5-ga, Near Boryeong pharmacies, Seoul
Phone Number: 02-2277-6888 | Fax Number: 02-2265-7658 | email: [email protected]