Job Description

Purpose & Overall Relevance for the Organisation:

Assist the overall strategy and management in the development and execution of Koreas Strategic Fitness plan to achieve our Route 2015 goals and objectives.

Key Responsibilities:

• Proactively work with Reebok Marketing and gym to identify synergies, opportunities, manage expectations and support the Fitness plan.
• Assist in the management and execution of all Fitness event related topics in close relationship with local PR/Event team as well as implementation of the local strategic Fitness Plan to increase awareness of Reebok as a leading fitness & training brand.
• Assist in the execution of the MWB planning process according to the official timelines and targets: Strategic Business Plan, Mid-Term Budget and Operational Budget to maximize the effectiveness of our Fitness initiatives.

Main Tasks:

• Assist in the development and implementation of the local strategic Fitness Plan including but not limited to;
• opening quality Reebok CF gyms throughout Korea
• ensuring consistency in branding
• Aligning online and social media sights
• ensuring that sales opportunities are maximized at all gym and event locations
• Assist in the implementation of the overall strategy and management of affiliates/ trainers. This includes scouting, recruiting, endorsing, and executing local athlete contracts
• Assist in managing the relationship with Reebok/CrossFit Affiliates that help grow the CrossFit community:
• set an energetic, helpful and friendly tone for all trainers managing relations with Reebok & CrossFit Affiliates
• communicate regularly with affiliates, trainers and the CrossFit community via in-person, web, individual and e-newsletters to keep them educated and engaged
• ensure all Reebok Affiliates are keeping to Reebok CF programing
• ensure the Community provide accurate information on grassroots events, product seeding, R& D sessions.
• Recruit and establish a list of potential L1 trainers.
• Assist in the execution of the Reebok CrossFit Games: fully integrated marketing programs that drive awareness of CrossFit and Reebok CrossFit Games elevate Reebok as a brand and apparel/footwear provider.
• Build out/execute regional activation plans
• Partner with Reebok CrossFit gym affiliates to organize and build excitement around CrossFit games and activate “Fittest Male/Female” competition (sectional event) in-gym
• Create grassroots marketing/seeding events

Financial & Budgetary:

• Develop monthly/annual business plans
• Manage grassroots marketing budget

Key Relationships:

• Local P/R Events
• Local Retail and Wholesale
• Local Marketing

KPIs:

• Efficient Fitness budget management
• Timely and Quality gym openings
• Productive local Fitness events tied to our strategic plan
• Maximize sales opportunities at all events

Knowledge, Skills and Abilities:

• Interpersonal, influencing skills (e.g., relationship management, facilitation) and a passion for Fitness
• Demonstrated success in grassroots marketing initiatives
• Understanding of target consumer and cultural connection to fitness, fashion, entertainment/events, sport and media
• Communication and presentation skills with basic business acumen
• Ability to enroll key stakeholders and gain support for initiatives

Requisite Education and Experience / Minimum Qualifications:

• University degree
• > 4 years professional experience
• Korean & English (writing and verbal)
• IT skills: basic MS office skills