The city of Busan has announced that the 34th Haeundae Polar Bear Festival (Subtitled “Save the Polar Bears and Protect the Sea”) will take place over 10 days from June 11 to 20, 2021 at Haeundae Beach and Online (TikTok). The festival is being hosted by Busan Ilbo and supported by Busan Metropolitan City and the Haeundae-gu District Office.
The festival is the city’s representative winter event, taking place at the beginning of January every year, to help citizens embrace the cold winter weather by jumping into the winter sea, as well as pray for good health in the New Year.
However, to prevent the spread of COVID-19 and in consideration of the safety of citizens, the festival schedule was changed to June this year.
Instead of jumping into the sea this year, ‘Plogging’, an environmental protection campaign event will take place at Haeundae Beach. As well, online events on TikTok are also scheduled to take place.
*Plogging is a mash up of 'Plock upp' — Swedish for 'to pick up” — and jogging.
34th Haeundae Polar Bear Festival
○ Period: June 11- June 20, 2021
○ Venue: Offline (Haeundae Beach) and online events
○ Website: http://bear.busan.com (Korean)
○ Hosted by: Busanilbo
○ Sponsored by: Busan Metropolitan City, Haeundae-gu
*Plogging Challenge June 12-20, 2021, Haeundae Beach
Exhibition on Environment and Climate Change Campaign June 11 - 20, 2021, Haeundae Beach
Haeundae Polar Bear Festival Character Design Contest (June 1-30)
Haeundae Polar Bear Festival TikTok Live Broadcasting (June 11-13)
TikTok Challenge #Polar Bear Jump Into the Water (June 11-20)