“Buyer’s remorse” is When the “Winner” of a Buying Contest Regrets It
Many times, there are multiple parties trying to make the identical purchase at the same time. One party outbids the other, and eventually “wins,” and buys the desired item or product. Perhaps, there is a feeling of elation initially. However, after the fact, if the item or product does not turn out to be as attractive as expected, then the “winner” may regret it. The “winner” has, in that case, buyer’s remorse.
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