Korea Business Central Interview - Didier Chenneveau

Korea Business CentralFrom Korea Business Central's Interview Series

Produced bySteven Bammel and hosted by Tom Tucker.

April 10, 2011The Korea Business Interview Series

Didier Chenneveau 
"Global Expertise Within the Korean Business Framework at LG Electronics"

Didier Chenneveau is President - Asia Pacific for CEVA Logistics, and previously EVP and Chief Supply Chain Officer for LG Electronics from 2008 until the end of 2010.

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From 2008 until the end of 2010, LG Electronics did what's never been done before in Korean business. The company brought in five foreign executives to help bring the company up to international standards in a variety of areas. The experiment is over though; all the non-Korean executives have moved on, and LG Electronics is back in the hands of Koreans only, leaving a lot of unanswered questions about how prepared Korean multinationals are to become truly multinational.

Didier Chenneveau was one of the foreign executives and he served as Senior Vice President and Chief Supply Chain Officer for over two years. His insights from the experience are valuable for anyone interested in doing business in Korea, because they explore the limits of Korean business culture, the ways for Korea to improve and implications for others in making a success of their positions within Korean corporate business.

  • For a recap of Didier Chenneveau's exclusive interview on Korea Business Central, in addition to listening or reading below, you can also click here to read a summary on Nojeok Hill, KBC Founder Steven Bammel's Korea business weblog.
Discussion for this Interview
can be found on Korea Business Central

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