Recent Blog Posts
Whenever I start putting Korean products (Sweet potato noodles for Japchae (잡채), Korean mayonnaise) in the shopping trolley my Dad would say "What?! Korean food again....."
When kimchi boy was in Singapore, he was amazed that we have Thai Tomyum sauce, Indian Curry, Japanese Udon etc.. It is easy to find other South-East Asian or just typical Asian food in a local supermarkets. There would easily be more than 2 brands of Tomyum soup paste for you to choose from.
While in Korea, it is usually just... Korean. If we really wanted to get Tomyum soup paste, there would be only one brand. & He really knows how to boost his country's economy while living abroad (in Singapore). For eg. my family prefers the Japanese mayo sauce but he would say "Why? Take the Korean one... it tastes and looks exactly the same..".
Their teas are all distinctly Korean. They offer the traditional teas that can be found in most traditional teahouses around Busan and in Seoul.
However they also offer Korean tea blends : with nuts or cinnamon or other natural ingredients.
and there you can find their full menu. Most of it is in Korean however when you click the links you'll find that all their teas are written in English and in Korean making it very easy to select and order.
About the Author
Matthew William Thivierge has abandoned his PhD studies in Shakespeare and is now currently almost half-way through becoming a tea-master (Japanese,Korean & Chinese tea ceremony). He is a part time Ninjologist with some Jagaek studies (Korean 'ninja') and on occasion views the carrying on of pirates from his balcony mounted telescope.
A good way for any business to retain customers is to generate brand recognition. Brand recognition brings with itself a status that parents can carry around like a badge. The problem with branding is it can easily bite you in the ass too.
When I first opened my school, I asked people around and they immediately said “Ohhhh looks expensive!”, even though prices in Korea are regulated …. I thought that image might have been in my advantage but it seemed to work against me. Since people had the perception of me being “too expensive” they didn’t bother inquiring. When schools advertise, they have to add their prices in their advertising, it is just that no school does that, and no punishment is given, at this point. It is also dangerous to do that since you might actively start a price war with your competition. Koreans are very good at starting rumors, especially bad ones. As a foreigner, you will have absolutely no recourse against this problem.
This is probably why franchises do better in South Korea. Since the brand recognition is there. But most of us silly foreigners don’t get that part, and are convinced we can do better. We do better, but your customers don’t know that. Certainly not at first.
It took me three years to get my “brand” recognized on city level. It is when I reached my peak that my brand recognition started to backfire. I had two negative incidents with 2 different teachers not too far apart ( +- 6 months) which turned my brand into a negative added value. I am still trying to turn back around the negative implications of those incidents.
The customers I have know this, but the customers I don’t have (and would very much like) don’t. They rely on past information. It is very difficult to expunge these bad ideas when you are a foreigner. You have zero control over information spread in your area. Going viral, as they like to say, is a two-edged sword.
Koreans Trust The Gossip. The Gossip train is run by mothers who are not pro-actively seeking the truth. They are very much ingrained with a herd mentality. What the truth is don’t matter, what everybody else is saying matters. Exasperating when you are swinging on the wrong side, Exhilarating when you are on the right side.
You want to get that early success, you need to get that Gossip Train work in your favor, but beware, you make a faux-pas, it could well bite you in the ass.
It starts at 9 pm on Friday night, April 4th, at Club Jess in Hongdae. Entrance is 15,000 won.
Saturday night at GQ Bar in Jongno has their typical Club Party with K-Pop music (both current and retro) throughout the night. This one is for singles and apparently you are supposed to kiss in the dark.
If you wanted something a bit different on Saturday night, you could go to the Charity Date Auction for CARE. CARE has an ongoing spay and neuter campaign. At the Bull & Barrel in Itaewon, there ae both straight and queer folks you can bid on for a lovely date!
Have a great weekend!
I'm still here!
This week came and went... friday is almost here and we've done too many things.
Currently I'm singing "GZB" while my sis and I remember what we've been through with our Instagram pictures. I know you must be tired of me saying how Blessed I feel but I really do feel Blessed everyday.
Today I was walking while waiting for the train and I was thus close to take a picture of a random tree because I thougjt it looked amazing and it made my day brighter (despite being cloudy and rainy all day).
Yesterday GD (hey... you already know I'm a fan here!) Posted a quote that said something like "When a door closes another one opens but sometimes you are so busy pondering about the closed one that you don't realize another one has been open" and that's very true... I got a job yesterday doing marketing in Spanish but I wasn't convinced it was a legit company so, I decided not to take it and instead I decided to focus on what was going on at the moment and BAM! I received another proposal!!
I then went into my 1st and most loved job and ended up cooking Pizza with a student and my sister, we had a great time...like we always do~~
My boss got me a Giant baguette because she knows I love REAL bread (nothing against Korean bread but its not the same), she is awesome and always worry about us ♡.
We have also RSVP'd for a party with Jay Park next weekend! Wooooo~~
This weekend we have 2 videos to make for our Vlog and then is Chillin' time because I have the worst Dark Circles ever... my boss even told me today that she felt sorry cuz I cooked and I looked VERY tired 헐.
Anyway, just wanted to post a little update, I'm working on a "Single Mom in Korea" post but the next weeks promise to be very busy ones.
Have a great weekend and I'll see you wjen I see you!
ONE NATION, UNDER THE CHAEBOL
by Third Bass