White Day


It's White Day today. 
On this day in Korea and some Asian countries, male are expected to return the favor by giving gifts at higher cost than they receive on Valentine day.

For me, the one who created this celebration, is a very wise person, it's 'investment' - that's how I look at it. Hats off to Japan National Confectionery Industry Association. 

Shopping malls and shops are full of promotion few days ahead for early preparation.
Jewellery and chocolate, (just to name a few) had special design package to cater to those who celebrate. 

Starbuck 2012 S/S in Korea fit White Day theme


Although today is brittle cold, couples are seen holding hand and buying special present (mostly in traditional white base) to someone special on this White Day today.

As for me, I would love to have this Tiffany and Co. - Elsa Peretti design, but one can dream, can we?