Ssamziegil (쌈지길) is the place to shop in Insadong. There are multiple floors connected by a spiral-like stairway. There are plenty of little shops and cafes to buy Korean trinkets.
Location: Anguk Station, Seoul Subway line 3, Exit #6 (towards Jongno Police Station). Enter the Insadong one-way street of Crown Bakery & GS25, and go straight 100 meters. Ssamziegil will be on your left.
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