Joon-ho Lee considers himself a very lucky man. He began his career as a reporter with KBS, and his appointment as president of TBS (Traffic Broadcasting System) a few years ago means that he will be ending his broadcasting career at the top of his game. But it’s not only his business success that makes him happy. Rather, it’s his conviction that his work is worth doing and is rewarding. In this interview, Mr. Lee shares more about how TBS is providing a valuable service to English-speakers in Korea.
1. In Japan, TBS is the Tokyo Broadcasting System, and in the US, it’s the Turner Broadcasting Station. What is TBS in Korea?
TBS stands for the Traffic Broadcasting System, a media outlet supported by the city of Seoul that encompasses five separate services. First, there’s FM 95.1, a Korean-language radio station which provides information about traffic on the streets of Seoul, among other things. Next, there’s a TBS TV station. More relevant to your readers is 101.3 eFM, an all-English radio station for foreigners in Seoul. We also have TV and radio stations offered on DMB. Up until recently our DMB radio was broadcast in Korean, but in mid-March we switched over to English-language content.