A casual glance at 32-year-old Swedish branding-design mastermind Fredrik (Freddie) Öst and one would hardly label him a Swede. His smallish frame, long black hair, and Asian eyes place him from this part of the world.
Born somewhere in South Korea, sometime in July 1981 to unknown parents, his entrance into the world contrasts the style and flair of the man now. Not long after birth, he was found wrapped up and abandoned in a police station; a discarded infant, barely a few days full of breath. He was sent to an orphanage to await his fate as an international adoptee. A few months later, he was sent to Sweden, as two new parents awaited anxiously.