They have been drawn by the Korean capital’s glammed-up cafes and restaurants, immaculate art galleries and monumental fashion palaces like the sprawling outpost of Milan’s 10 Corso Como and the widely noted Ann Demeulemeester store — an avant-garde Chia Pet covered in vegetation.
And now Seoul, under its design-obsessed mayor, Oh Se-hoon, is the 2010 World Design Capital. The title, bestowed by a prominent council of industrial designers, means a year’s worth of design parties, exhibitions, conferences and other revelries. Most are still being planned (go to wdc2010.seoul.go.kr for updates). A highlight will no doubt be the third annual Seoul Design Fair (Sept. 17 to Oct. 7), the city’s answer to the design weeks in Milan and New York, which last year drew 2.5 million people and featured a cavalcade of events under two enormous inflatable structures set up at the city’s Olympic stadium. — Aric Chen
January 1st, 2010