Just like the polar bear that enjoys swimming in cold, icy Arctic Ocean, this is an official swimming competition where we can enjoy swimming in cold weather. This competition provides an opportunity to make an exciting memory for the participants, while presenting their health and beauty. For the tourists, this is the most unique festival which provides many attractions of winter sea in Korea.
The Polar Bear Swimming Competition started with 100 participants, with the commemoration of Seoul Olympic, 1988 in Westin Chosun Hotel. After the year of 5000, it gained more popularity and became the very famous festival with more than 1000 competitors. This competition had difficulty of operation at one time, facing crisis, but it developed into more stable competition after Busan newspaper has taken it over in 2009.
In this year, the competition is already presenting its 31th event. It will be presented with many various programs along with the concept that aims for the best competition of East Asia of the winter. You can experience many things beyond your imagination. Please come and enjoy, and bring many memories with you.