At first South Korea and coffee don’t seem to have much in common… Until you go to Seoul. The city thrives with a strong coffee culture with literally thousands of coffee shops! From all the different chains (Tom N Toms, Caffe Bene, Holly’s Coffee…) to the huge number of independent coffee shops all rivalling with incredible atmospheres.
The diversity in both the beverages and the decor is quite amazing. Compared to Western countries there is so much more creativity, attention to detail and presentation. Themed coffee shops are popular, with cat cafes or character cafes (Charlie Brown, Hello Kitty…) and cute is big thing here.