It’s early morning. As the sun creeps over the horizon I am dressed and walking as people around me sleep. The eerie stillness of dawn is broken by a 50-year-old woman clad in bright pink jogging around the nearby playground. As she makes her approach to the swings, feeling eyes upon her, she turns to stare at me. Ignoring the glare I walk onwards to the bus stop.
Koreans care for their image. Walking down a high street you will see brands plastered over the citizens who have opted to buy luxury brands with their hard-earned cash.