This is a food trend report prepared by O’ngo Food Communications and KoCTA (The Korea Culinary Tourism Organization. Even though Korean food is gaining popularity all over the world, it is not trending in Korea. There are aspects of Korean food that are gaining popularity, but for different reasons than in other parts of the world.
*Disclaimer these are our opinions on food and we are looking at this issue from the idea of the whole country and it is not solely expat focused. Seoul has a 10.5 million Korean people and only 250,000 foreigners. The opinion of the masses can make or break restaurants here.*