South Korea’s capital – Seoul – had some of the highest gasoline consumption in the world. What’s more, car use was increasing, petrol costs rising, and parking spaces scarce. S-Oil wanted to show it had a mission: to save oil.
South Korea, is a country which is devoid of oil. In Seoul, where 1/4th of Koreans live, has one of the worlds highest gasoline consumption. Car usage is increasing as there is a car for every 2.5 people in this city. Parking spaces are scarce. On top of that petroleums cost are rising. People are stressed out. The situation is getting worse day by day.
Everyday a Seoul driver wanders 500 meters to find a parking space. Which means
500m x 30 days = 15km a month or approximately 1 liter of gas