Two Taco Bell franchises came and failed in South Korea in the early 1990s –but since 2010, Taco Bell has been thriving in Seoul. There are currently eight open locations.
I know a lot of people can say that fast food is “gross” and “overly processed,” but sometimes I really crave it. Taco Bell in Korea has a fun bulgogi taco that I love having whenever I’m in Seoul. Just hoping and praying for a long overdue location in Busan.
When I first moved to Korea in 2010, I ate Lotteria several times admittedly for the mere novelty of it (e.g. lady burger and red & white burger). In Korea, Lotteria is seen as a mediocre fast food at best. With McDonald’s and Burger King in every neighborhood, it’s hard to compete. It is an entirely different story in Japan.