It's safe to say that Korea has garnered a reputation for being one of the top beauty destinations of the world. With innovative and multi-functional products and an entertainment industry that constantly cranks out new trends, the world is beginning to turn to South Korea for all their beauty needs. So much so that the nation's cosmetics exports hit a record high of $1.04 billion last year.
Additionally, foreign tourists flock to Seoul's cosmetic shops pulling around oversized suitcases (I'm not joking here) to load up on bags and bags of K-beauty goodies to bring back to their homelands.
But with so many brands and products to chose from, it can be overwhelming to know which are the best, particularly when living overseas.