Skin-whitening

Sex and the Red Blooded Woman

Remember these?

I first came across them back in 2008, the first time I really tried to understand Korean women’s penchant for skin-whitening. While it turns out that I misinterpreted what exactly the images above were though, from a 2005 study of the relationship between female attractiveness and hormones, one of its conclusions remains the same: the redder a women’s cheeks, the sexier.


Korean Sociological Image #28: Cosmetic Surgery Advertisements Featuring Caucasians


I’ve never done any systematic study of advertisements for Korean cosmetic surgery clinics. But still, I’d wager that the overwhelming majority do not feature Caucasians.


From Asian to Caucasian: Response From a Reader

Lest the last email from a reader featured here gives you the wrong first impression, Jacob Lee of California clearly put a lot of thought and attention into this one on the subject of Korean women’s body ideals, and has never ceased to be polite as he patiently waited almost 2 months(!) and many excuses [...]

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