I’m not a crazy shopper but one thing I do find Korea good for (besides cosmetics, alcohol and choco-pie) is sportswear.
While outdoor sports are pretty hot in Korea, outdoor sporting fashion is even hotter. Get on the subway and you won’t be hard pressed to find a few ahjummas and ahjosshis (middle-aged men and women) decked out in the latest waterproof, breathable, sweat-wicking hiking suits complete with boots and sticks. Even for a little stroll around the neighbourhood park, it’s not uncommon for Koreans to don five hundred dollars’ worth of gear.
With such a massive market, it’s not surprising that Korea is overflowing with sports stores. The intense competition between local names like Kolon Sport, Redface and Blackface (haha) as well as foreign brands Northface, K2 and Black Yak means you won’t be short of choice.