What would be your reaction if this flashed on your TV screen?
Mine was thinking that abs aren’t exactly the best analogy for airbags. But my mistake: they’re not supposed to be. Rather, Hyundai needed something to signify the number of airbags as the voiceover went through various specs of the car.
Which to be fair, is much clearer in the full commercial.
How about if a proper airbag analogy had been used instead, like Mercedes Benz did back in 2006?