The argument that holidays such as Valentine's Day and Halloween are manufactured by greeting card companies and supermarket chains definitely holds plenty of water back in the Western World - but marketing savvy Korea has taken the issue to dizzying new heights. While holidays such as Chuseok and the Lunar New Year embody the proud traditions of Korea, other holidays such as White Day and Pepero Day seem to be little more than manufactured holidays.
But isn't that a part of Korea's quirky charm? In my mind these holidays are right up there alongside bizarre fuzzy hats shaped like bear's heads and atrocious matching couple outfits.
With White Day falling today (March 14th), I thought it'd be a good time to highlight a few of Korea's more unusual holidays.