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Pepero

November 11 is the commercial holiday, Peppero Day. Students and...











November 11 is the commercial holiday, Peppero Day. Students and I exchanged bready (somewhat chocolatey) sticks on 11/11, because the numbers look like the edible sticks. Lotte is such a clever company.


Pepero Crazy

As Pepero Day approaches, children, teens and young couples go crazy over pepero, chocolate-flavored 


Homemade Pepero!

"HAPPY NOVEMBER 11th - aka PEPERO DAY!"
There's nothing more generic and unoriginal than giving your friends, co-teachers, girlfriend, boyfriend or spouse, a box of store bought pepero on pepero day!  Don't get me wrong, store bought pepero is great, but homemade is BETTER, don't you agree?!

Pepero Day


Happy 빼빼로 Day!


Why PEPERO DAY is actually AWESOME

See video
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Time: 03:55

 


Korea's Hallmark Holidays

The argument that holidays such as Valentine's Day and Halloween are manufactured by greeting card companies and supermarket chains definitely holds plenty of water back in the Western World - but marketing savvy Korea has taken the issue to dizzying new heights. While holidays such as Chuseok and the Lunar New Year embody the proud traditions of Korea, other holidays such as White Day and Pepero Day seem to be little more than manufactured holidays.

But isn't that a part of Korea's quirky charm? In my mind these holidays are right up there alongside bizarre fuzzy hats shaped like bear's heads and atrocious matching couple outfits.

With White Day falling today (March 14th), I thought it'd be a good time to highlight a few of Korea's more unusual holidays.


Pepero Day

Today is Pepero Day.  Each November 11th, Korea becomes a maniacal frenzy of the purchase and trade of chocolate covered biscuit sticks   – Pepero – which are manufactured, heavily marketed and distributed by one of the largest conglomerates in both Korea and Japan: the Lotte Corporation.


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