Skip to Content


Happy Pepero Day 해피 빼빼로 데이~

South Korea — Aside from Valentine’s day and White day, today marks another sweet occasion especially for high school students and couples. Today, Korea celebrates Pepero day. If one haven’t heard about Pepero, it’s a pretzel covered with chocolate, white or dark, almonds, melon or strawberry produced by Lotte. It can be compared to Japan’s snack called Pocky.

Happy Pepero Day & A Look at Korea’s Special Days


Happy Pepero Day from Korea! If you’re not familiar with this special day, it’s one in which people exchange Peperos (chocolate sticks) with their loved ones, kind of like Easter without the religion. According to reports, the celebration started because people believed if you partook in the Pepero celebration, you would become taller and thinner, especially if you ate your Peperos at exactly 11:11 on November 11th- 11:11, on the 11th day of the 11th month. And if you’re really superstitious, you should make sure you eat the Peperos 11 seconds after 11:11, for the ultimate thinning/ heightening effect. Eating loads of chocolate to make you taller and thinner? I like that kind of logic!

November 11 is the commercial holiday, Peppero Day. Students and...

November 11 is the commercial holiday, Peppero Day. Students and I exchanged bready (somewhat chocolatey) sticks on 11/11, because the numbers look like the edible sticks. Lotte is such a clever company.

Pepero Crazy

As Pepero Day approaches, children, teens and young couples go crazy over pepero, chocolate-flavored 

Homemade Pepero!

There's nothing more generic and unoriginal than giving your friends, co-teachers, girlfriend, boyfriend or spouse, a box of store bought pepero on pepero day!  Don't get me wrong, store bought pepero is great, but homemade is BETTER, don't you agree?!

Pepero Day

Happy 빼빼로 Day!

Why PEPERO DAY is actually AWESOME

See video
Facebook:!/pages/maigheul/157978740909098 Twitter: Cyworld: Blog:
Time: 03:55


Korea's Hallmark Holidays

The argument that holidays such as Valentine's Day and Halloween are manufactured by greeting card companies and supermarket chains definitely holds plenty of water back in the Western World - but marketing savvy Korea has taken the issue to dizzying new heights. While holidays such as Chuseok and the Lunar New Year embody the proud traditions of Korea, other holidays such as White Day and Pepero Day seem to be little more than manufactured holidays.

But isn't that a part of Korea's quirky charm? In my mind these holidays are right up there alongside bizarre fuzzy hats shaped like bear's heads and atrocious matching couple outfits.

With White Day falling today (March 14th), I thought it'd be a good time to highlight a few of Korea's more unusual holidays.

Pepero Day

Today is Pepero Day.  Each November 11th, Korea becomes a maniacal frenzy of the purchase and trade of chocolate covered biscuit sticks   – Pepero – which are manufactured, heavily marketed and distributed by one of the largest conglomerates in both Korea and Japan: the Lotte Corporation.

Syndicate content

Koreabridge - RSS Feeds
Features @koreabridge     Blogs  @koreablogs
Jobs @koreabridgejobs  Classifieds @kb_classifieds

Koreabridge - Facebook Group

Koreabridge - Googe+ Group