“People in their 30s and 40s are emerging as the main cultural consumers, and Girls’ Generation specifically targets the men in that age group,” says Lee Soo-man (53), CEO and producer for SM Entertainment. (Chosun Ilbo, November 2008)
When I first saw it, I couldn’t really put my finger on it, other than noting the similarity to some iconic but controversial Robert Palmer music videos. Which was kind of ironic, considering what Park Jin-young (박진영) is putting his fingers on.
The message that drinking a product will attract the opposite sex is hardly new in Korean advertising, but rarely is it so blatant (or lame) as in this above example with Cha Tae-hyun (차태현) and Jessica Gomes for Georgia.
( “Going Down” by David Smeaton )
For the article in full, on Seoul Mayor Oh Se Hoon’s “Happy Women, Happy Seoul” plan involving the provision of such things as more women’s toilets and the notorious pink parking spaces, see here. Meanwhile, for readers coming from there, see #2 here for the specific quote of Lee [...]