Granted, it’s not the most egregious case of a Korean athlete’s face being photoshopped.That dubious honor still remains firmly in the hands of Gillette Korea, whose choice of pockmarked Manchester United footballer Park Ji-sung (박지성) to endorse them last ye
Acutely aware of the role my heterosexual male gaze can play in my choice of subjects and images for this blog sometimes, ironically I spend more time looking for those involving men these days, hoping to find something of note with which to achieve a balance.
For reasons that will soon become clear, girl-group Kara’s (카라) latest commercial for Cob Chicken (Cob 구어조은닭) is making big waves in the Korea media at the moment. But one suspects that most male viewers in particular are missing just how ground-breaking it really is:
Watching one of Lotte’s commercials for its new Cheoum Cheoreom Cool (처음처럼 쿨) soju dozens of times…as one does…then many thoughts come to mind, but that it is being effectively marketed towards women isn’t one of them. Yet weren’t they the main reason low-alcohol soju brands were launched in the first place?
Much as I’d like to always present a sophisticated and hard-hitting persona on the blog, I’d have to admit that the following two commercials from Bang Bang (뱅뱅) are very sweet and endearing, and put big smiles on my wife’s and my faces.
Naturally, the unfortunate name of Anycall’s new phone has already led to a great deal of speculation as to what was meant by it exactly. But as a former astronomy major (or at least, before an ankle injury forced me into Korean sociology that is), and considering how stretched and warped poor UEE (유이), Lee [...]
A both compelling and rather confusing marketing campaign from Samsung, difficult to avoid on the Korean internet at the moment:
The dancer is actress Han Hyo-joo (한효주), very popular because of her role in the drama Shining Inheritance (찬란한 유산), which finished last month with record ratings. The products being advertised are the VLUU Wink, which [...]
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What is the first thing that goes through your mind when you hear of a “power drink” for men?
If you live in Korea, then I’d wager some form of aphrodisiac, testament to the large number of drinks claiming to improve “men’s power” or “men’s stamina” that are available here. In the [...]