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Korean Men's Body Images

The Kafkaesque Korean Beauty Trends of 2009

( Source: Unknown )

Confused about all the new buzzwords used to describe Koreans’ bodies these days? Here’s my translation of an article that gives a quick guide.


Korean Photoshop Disaster #3: Park Tae-hwan’s Babyface


( Source: High Cut )

Granted, it’s not the most egregious case of a Korean athlete’s face being photoshopped. That dubious honor still remains firmly in the hands of Gillette Korea, whose choice of pockmarked Manchester United footballer Park Ji-sung (박지성) to endorse them last ye


Korean Sociological Image #30: Exploiting Koreans’ Body Insecurities


Like everywhere else, Korea has a long tradition of celebrities endorsing government campaigns.


Open Thread #3


Korean Sociological Image #28: Cosmetic Surgery Advertisements Featuring Caucasians


I’ve never done any systematic study of advertisements for Korean cosmetic surgery clinics. But still, I’d wager that the overwhelming majority do not feature Caucasians.


Lusting After Teenagers…or the Maturing of Women’s Fan Culture?


When living at home forces young Koreans to keep their sexual encounters a secret, it’s no great surprise that Korean society strongly discourages open expressions of sexuality outside of marriage.


Korean Advertising: Just Beautiful Women Holding Bottles?


( Source )

Some words of wisdom from Londoner Bruce Haines, currently head of Korea’s largest ad agency Cheil Worldwide (제일기획):

Q) What’s one big difference between advertising in Korea and the UK?


Korean Sociological Image #23: Male Objectification


Acutely aware of the role my heterosexual male gaze can play in my choice of subjects and images for this blog sometimes, ironically I  spend more time looking for those involving men these days, hoping to find something of note with which to achieve a balance.


Gendered Tea-drink Advertising in South Korea (Updated)


Lee Hyori Black Bean Tea( Source )

Granted, Marxism might not be the first thing one thinks of when one sees Lee Hyori’s navel. But as it turns out, it’s a perfect fit.


Korean Sociological Image #22: Fresh, Young Meat


Kara Cob Chicken Advertisment Male Objectification

For reasons that will soon become clear, girl-group Kara’s (카라) latest commercial for Cob Chicken (Cob 구어조은닭) is making big waves in the Korea media at the moment. But one suspects that most male viewers in particular are missing just how ground-breaking it really is:


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