Korean Commercials

Sex, Sensibility and the Bottom Line: Evolving Images of Women in Korean Soju Advertising


Cheoum Cheoreom Cool Breasts Buttocks 168

Watching one of Lotte’s commercials for its new Cheoum Cheoreom Cool (처음처럼 쿨) soju dozens of times…as one does…then many thoughts come to mind, but that it is being effectively marketed towards women isn’t one of them. Yet weren’t they the main reason low-alcohol soju brands were launched in the first place?


Korean Sociological Image #18: Sexualizing Caucasian Women


Sexist Korean advertisment caucasian women(Source: Busan Metro, 02/09/09)

An image that simply begs commentary. But what is noteworthy about it exactly?


No Skin Required: Healthy Images of Couples in the Korean Media


Han Ji-hye So Ji-sub Bang BangMuch as I’d like to always present a sophisticated and hard-hitting persona on the blog, I’d have to admit that the following two commercials from Bang Bang (뱅뱅) are very sweet and endearing, and put big smiles on my wife’s and my faces.


Korean Sociological Image #17: Deconstructing the Ass Dance

A both compelling and rather confusing marketing campaign from Samsung, difficult to avoid on the Korean internet at the moment: The dancer is actress Han Hyo-joo (한효주), very popular because of her role in the drama Shining Inheritance (찬란한 유산), which finished last month with record ratings. The products being advertised are the VLUU Wink, which [...]

Korean Sociological Image #16: Plagiarism in Advertising

( Source: Nevermind ) Korea has a deserved reputation for plagiarism, but it can surprisingly hard to provide definitive reasons for why this is the case. For example, had I been asked, I would have ventured that it was a combination of: • the discouraging of creativity and the overwhelming use of rote-learning in Korean schools. • the [...]

Korean Sociological Image #14: How And Why Koreans Became The World’s Greatest Consumers

( Source ) If you’re reading this, then the news that Koreans now spend more and save less than Americans may well come as a bombshell. I base that on the natural assumption that, as an English speaker interested in Korean sociology, most of your earliest and most-deeply held views on the subject were likely gained [...]

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