Korean Advertisements

Gender Advertisements in the Korean Context (Version. 4.0!)

As promised, here is the latest version of the lecture that has kept me so busy recently, which I’ll be delivering for a fourth time at Sejong University tomorrow. Any comments or suggestions would be most appreciated.

Also, as the friend I’m staying with ironically has to come down to Busan on the very weekend I’m coming up to Seoul, then I’ll be free all Sunday, and so was planning to spend much of it looking pretentious in coffee shops, then going to Kyobo and What The Book – after all, what else is there to do in a city of 24.5 million people? But if any readers are free though, and would like to have a coffee or something in the Itaewon or Jongno areas, then please give me a buzz!

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Filed under: Announcements, Gender Roles, Korean Advertisements Tagged: Erving Goffman, Gender Advertisements, 세종대학교, Sejong University


“Juvis Professional Diet” Does it Again…

(Source: Busan Focus, 15 June 2011, page 17)

With apologies to the guinea pigs that were the first to receive it back in March, as I get more practice I’m constantly updating (and hopefully improving) my public lecture on gender and Korean advertising, and as I prepare to give it a fourth time this weekend I realize I’ve been seriously remiss in not mentioning Koreans’ exceptionally tolerant attitudes towards photoshopping in it previously.


Female Flesh Under Consumer Capitalism: Meet the Meat?

(Source: Busan Focus, 16 May 2011, p. 13)

Hey, I get it, I really do: ads that make men want the girl, can make women want to be that girl.


Korean Sociological Image: Thin Caucasian Girls Gone Wild?

(Source: Ads of the World)

Sigh. I beg to differ on Cup Noodles being a “diet food” made for “people who want to get themselves into shape”, but it’s no great surprise that that’s how they’re being marketed in Korea.


Creative Korean Advertising #26: I’M FREE TO BUY NIKE SHOES


Gender Advertisements in the Korean Context: Download

(Sources: SeoulBeats & personal scan)

Welcome Busan National University students, and please click here for the PowerPoint presentation that accompanies my guest lecture next week. I look forward to meeting you!


Korean Sociological Image #56: Start ‘Em Young!

(Source)

Apologies for the continued slow posting folks, but I have several good excuses, one of which involves spending a lot of time in doctors’ waiting rooms. Unlike most normal people however, that’s actually something I look forward to, as I simply relish the opportunity to peruse the hundreds of advertisements in the thick women’s magazines there.


Gender Advertisements in the Korean Context: Public Lecture, Tuesday March 8th 7:30pm, Royal Asiatic Society, Seoul

(Sources: SeoulBeats & personal scan)

See here for the details. Alas, with just 1 hour available then there’ll be little opportunity to do more than summarize what I’ve already written in my “Gender Advertisements in the Korean Context” posts unfortunately (see the right sidebar), but hopefully my very visual presentation will be a much more fun introduction to the topic then reading those tens of thousands of words will be.


Shin Min-a Shows Us How to Pose Like a Woman

(Source)

Yeah, I eat sitting on my kitchen bench all the time too.

Fearing they hadn’t already made things quite awkward enough for Shin Min-a (신민아) in their latest entirely unconvincing “slice of regular life” photoshoot however, Giordano decided to go one better with this next shot. But which I have to admit, did at least get my attention:


AXA Direct (AXA 다이렉트) Plagiarizes Chinese Artist Liu Bolin (刘勃麟)?

(Source)

I don’t often post Chinese art on this blog, but still: there needs to be more acknowledgment of AXA Direct’s (AXA 다이렉트) debt to Chinese artist Liu Bolin for their recent ad. Hell, it even has old-style British telephone boxes too:


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