ONE NATION, UNDER THE CHAEBOL
by Third Bass
Aweek ago a friend passed on an intriguing post from the Global Voices website about a new piece of proposed legislation seeking to strike back at Korean consumers taking their business overseas. It appears that, in order to skirt the significant markups on consumer electronics, younger consumers are increasingly utilizing overseas internet retailers such as Amazon, and this is creating quite a bit of consternation among the denizens of Korea Inc. For those that reside in the ROK, the atmospheric prices―relative to those in the U.S. at least―of computers, smartphones, speakers, autos, clothing, etc., is hardly shocking news. However, those unacquainted with shopping in Korea may be puzzled to learn that even Samsung, LG and Hyundai products sell at prices often two to three times greater than those charged in the U.S. market. In fact, one disgruntled Korean consumer cited in the story points to a Korean brand TV selling for roughly $5,900 in Korea and $1,550 in the U.S. This difference is stark.