Juvis

“Juvis Professional Diet” Does it Again…

(Source: Busan Focus, 15 June 2011, page 17)

With apologies to the guinea pigs that were the first to receive it back in March, as I get more practice I’m constantly updating (and hopefully improving) my public lecture on gender and Korean advertising, and as I prepare to give it a fourth time this weekend I realize I’ve been seriously remiss in not mentioning Koreans’ exceptionally tolerant attitudes towards photoshopping in it previously.


With Great Legs Comes Great Responsibility?

(Source: Seoul Focus, May 17 2011, p. 13)

Korean Advertising: Just Beautiful Women Holding Bottles?


( Source )

Some words of wisdom from Londoner Bruce Haines, currently head of Korea’s largest ad agency Cheil Worldwide (제일기획):

Q) What’s one big difference between advertising in Korea and the UK?


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