Gender Advertisements

Gender Advertisements in the Korean Context (Version. 4.0!)

As promised, here is the latest version of the lecture that has kept me so busy recently, which I’ll be delivering for a fourth time at Sejong University tomorrow. Any comments or suggestions would be most appreciated.

Also, as the friend I’m staying with ironically has to come down to Busan on the very weekend I’m coming up to Seoul, then I’ll be free all Sunday, and so was planning to spend much of it looking pretentious in coffee shops, then going to Kyobo and What The Book – after all, what else is there to do in a city of 24.5 million people? But if any readers are free though, and would like to have a coffee or something in the Itaewon or Jongno areas, then please give me a buzz!

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Filed under: Announcements, Gender Roles, Korean Advertisements Tagged: Erving Goffman, Gender Advertisements, 세종대학교, Sejong University


Gender Advertisements in the Korean Context: Download

(Sources: SeoulBeats & personal scan)

Welcome Busan National University students, and please click here for the PowerPoint presentation that accompanies my guest lecture next week. I look forward to meeting you!


Gender Advertisements in the Korean Context: Public Lecture, Tuesday March 8th 7:30pm, Royal Asiatic Society, Seoul

(Sources: SeoulBeats & personal scan)

See here for the details. Alas, with just 1 hour available then there’ll be little opportunity to do more than summarize what I’ve already written in my “Gender Advertisements in the Korean Context” posts unfortunately (see the right sidebar), but hopefully my very visual presentation will be a much more fun introduction to the topic then reading those tens of thousands of words will be.


Vintage Gender Socialization?

What was the first thing that went through your mind when you saw the above advertisement?

Me? Why Nazi-occupied Colorado of course.

No, really. Specifically, the end of the following segment from Chapter 6 of Philip K. Dick’s classic alternative-history book, The Man in the High Castle (1962):


Women’s Typical Poses in Advertisements: A Pain in the Neck?

( Source )

Something about Kong Hyo-jin (공효진) got me all hot and bothered last week. And no, I don’t mean her lingerie photoshoot for Calvin Klein.


Gender Advertisements in the Korean Context: The Mile High Club

( Source )

Quick question: for want of a better word, what vibe do you get from the above image? How does it make you feel?

Part of this Korean Air advertisement, how about with the caption:


“Gender Advertisements” in the Korean Context: Part 1

( Source: SeoulBeats )

Be warned: Gender Advertisements, by the late sociologist Erving Goffman, is one of those books that changes your life forever.


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