Body Image

Korean Beauty Standards: Another Pressure Point

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Working in a middle school full of adolescent girls is like being transported back in time to a teenage world of worries, insecurities, and an ever-present wish to change pretty much everything about yourself- hair, skin, body- in fact, if you look for it, you can pretty much find fault with anything, and that’s exactly what teenagers do.


Pin-up Girls as Role Models?

(Sources: left, right)

The first fruits of my lecture last weekend!


“Juvis Professional Diet” Does it Again…

(Source: Busan Focus, 15 June 2011, page 17)

With apologies to the guinea pigs that were the first to receive it back in March, as I get more practice I’m constantly updating (and hopefully improving) my public lecture on gender and Korean advertising, and as I prepare to give it a fourth time this weekend I realize I’ve been seriously remiss in not mentioning Koreans’ exceptionally tolerant attitudes towards photoshopping in it previously.


With Great Legs Comes Great Responsibility?

(Source: Seoul Focus, May 17 2011, p. 13)

Female Flesh Under Consumer Capitalism: Meet the Meat?

(Source: Busan Focus, 16 May 2011, p. 13)

Hey, I get it, I really do: ads that make men want the girl, can make women want to be that girl.


Lolita Effect: A Wave of Middle School Girls Wearing Make-up

(Source)

It’s such a struggle being a feminist parent.

I have two daughters: Alice, born in June 2006, and Elizabeth, born in August 2008. Fortunately, Elizabeth at least is just fine in the girl-power department, and is “second-sex” to no-one. Rather, it’s sex that comes a far-distant second to catering to her demands, but let’s not go there.


Korean Sociological Image: Thin Caucasian Girls Gone Wild?

(Source: Ads of the World)

Sigh. I beg to differ on Cup Noodles being a “diet food” made for “people who want to get themselves into shape”, but it’s no great surprise that that’s how they’re being marketed in Korea.


Creative Korean Advertising #26: I’M FREE TO BUY NIKE SHOES


Gender Advertisements in the Korean Context: Download

(Sources: SeoulBeats & personal scan)

Welcome Busan National University students, and please click here for the PowerPoint presentation that accompanies my guest lecture next week. I look forward to meeting you!


Reading the Lolita Effect in Korea, Part 3: Six Year-Old Does KARA’s “Butt Dance” (엉덩이 춤) on “Shabekuri 007″

Thank you to everyone who’s emailed me about Japanese child star Ashia Mana dancing to KARA’s Mister on a Japanese talk show. For anyone interested in some context, issues raised, and why I think it’s problematic, then please first read Part 2, all of which was written in response to my one of my own daughters doing something similar at her kindergarten. Frankly, it was eerie how much Ashia reminded me of her.

Meanwhile, here’s the “Butt Dance” (엉덩이 춤) being referred to, with handy English subtitles:


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