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Hoods: Busan’s Ugliest Neighbourhood

Korea’s cities can be obnoxiously monotonous at times. And thanks to the country’s fixation with capitalism, everywhere on the southern half of the peninsular looks pretty much the same.

Hoods intends to show that Korea’s real urban beauty is hidden where the veneer of modernity is at its thinnest.

This is Seomyeon…

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Bite Me: Misozoonistic Advertising

At what point in the slaughtering process do animals go from sentient beings to cuisine? Is it when they appear in front of us on a plate? Or when the muscles, still twitching, are hacked off from the carcass? Perhaps it’s the moment when the bolt shatters through the skull and burst through the panic stricken eyes of the restrained cow? Or maybe, it’s as soon as they splash on the floor in a mess of limbs and afterbirth? It’s a philosophical conundrum I’m totally unqualified to answer.


‘If Samsung Makes Makgeolli’

As strange as it sounds, CEO of Kooksoondang brewery Bae Jung-Ho wants just that. An article recently ran in the Korea Times about the need for more competition within the […]

Dear Korea #083

Dear Korea #083

Hey all! I hope you’re having a great Monday (especially after a super cold weekend)!

Now, I’m fully aware of the fact that people passing out flyers is a fairly common thing all over the world. I’ve personally never been a fan of this form of advertising, as it just seems to create a lot of unnecessary trash all over the place. I wonder, is there anyone out there that actually likes being handed flyers?


hemorrhoid deerp face

Hemorrhoids? Constipation?

From now on don’t hold it in, come in for a consultation.

Basic translation of the GIANT SIGN they had posted in the metro the other day to promote a medical center in Seoul haha.

I just love the look on her face… its confused, upset, and intrigued at the same time. Just like we all are when we get hemorrhoids….YUP.


Life in Plastic, It’s Fantastic!

In the Seoul metro, Apgujeong station one of many dozens in that station

When commuting in Seoul you are constantly reminded how having a good face 을짱 is a major concern in Korea. Plastic surgery ads are plastered all over the subway with incredible before & after pictures, telling us there is a price to achieve perfection. Korean women don’t think twice: in 2009 one of every five women in Seoul between the ages of 19 and 49 said they had undergone plastic surgery at least once (Trend Monitor).


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