화장품

Korean Sociological Image #53: “SK-II No. 1 Whitening Celebration Party”

( Source )

For a change, I think I’ll let this one speak for itself.

But if you would like some context though, then see here. And in fairness (no pun intended), apparently model Lee Soo-hyuk (이수혁) on the right always looks like that.

But still, is such a deathly pallor really something to be aspired to?


Sex and the Red Blooded Woman

Remember these?

I first came across them back in 2008, the first time I really tried to understand Korean women’s penchant for skin-whitening. While it turns out that I misinterpreted what exactly the images above were though, from a 2005 study of the relationship between female attractiveness and hormones, one of its conclusions remains the same: the redder a women’s cheeks, the sexier.


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