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Creative Korean Advertising #18: “Keeping Couples Happily in Love for Years”

In the spirit of all the kissing suddenly being featured in Korean advertisements? Regardless, in a magazine format it’s an amusing and effective way to get an otherwise mundane product noticed. And the slogan is quite apt too, as Perioe’s original “Keeping couples happily in love for years” may well bring some alternative products to mind, neither [...]

Korean Sociological Image #13: The Kiss

It’s amazing how quickly things can change in Korea sometimes. Granted, you’re unlikely to see an eye-catching kiss akin to the above on primetime TV at the moment, but at the rate things are going then it won’t be too much longer. It was only at the end of May that Shin Min-a (신민아) for instance, [...]

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