초콜릿복근

Lessons about Korean ads from a Hong Kong woman

How cool is it that someone so young makes a video starting like this:

Now, I’ve been here [in Hong Kong] for about…3 and a half years…and I think that if you look at common stereotypes, and you look at the way women are portrayed in the media, there are basically 3 main categories of role models for young girls to look up to. I call them: the sex-object, the virgin baby-machine, and the [bitchy] career woman. And the thing is, I can’t help but feel that it doesn’t matter which category a woman finds herself falling into…cause they all suck! And no matter what she chooses, she just can’t win!


Korean Sociological Image #51: Male Objectification & Double Standards

What would be your reaction if this flashed on your TV screen?

Mine was thinking that abs aren’t exactly the best analogy for airbags. But my mistake: they’re not supposed to be. Rather, Hyundai needed something to signify the number of airbags as the voiceover went through various specs of the car.

Which to be fair, is much clearer in the full commercial.

How about if a proper airbag analogy had been used instead, like Mercedes Benz did back in 2006?


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