처음처럼

Feature: Sexy Ads Featuring KPop Stars Pulled Following Government Pressure [VIDEO]

The Korean government wants Korean alcohol companies to tone down the use of young celebrities in ‘sexually suggestive’ ads reportedly aimed at young Koreans on the net. 


SEOUL, South Korea – Banned by government regulators from advertising hard liquor on television, Korean alcohol companies turned to the Internet to push the hard stuff. Now the government is demanding they remove what many view as highly sexualized ad campaigns using young stars to attract young drinkers.


Like the First Time (처음처럼) by T-ara (티아라): Lyrics, Translation, & Explanation

With lyrics designed to stoke any guy’s ego, and a music video full of eye-candy to boot, Like the First Time (처음처럼) by T-ara (티아라) is a very embarrassing song for a pro-feminist blogger to admit to liking.

Let alone have as his ringtone.


Sex, Sensibility and the Bottom Line: Evolving Images of Women in Korean Soju Advertising


Cheoum Cheoreom Cool Breasts Buttocks 168

Watching one of Lotte’s commercials for its new Cheoum Cheoreom Cool (처음처럼 쿨) soju dozens of times…as one does…then many thoughts come to mind, but that it is being effectively marketed towards women isn’t one of them. Yet weren’t they the main reason low-alcohol soju brands were launched in the first place?


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