이효리

Studying Korean Social Issues Can Be Fun…

( Sources: left, right)

And using manhwa (만화), or Korean cartoons, is a good place to start. Sadly, my favorite “grown-up” comic-book poptoon (팝툰) sold its last edition back in March, but there’s lot’s more where that came from.


Korean Sociological Image #49: Lee Hyori has an Asian Bottom?

Well, bottom half of her body to be precise. But then she is Korean after all, so what on Earth does that make her top half?

Western, according to her. And while she’s quite happy with that at least, in contrast she’s dissatisfied with her Asian legs, claiming that she has to always wear high heels to compensate for them.

Despite my original shock at hearing her describe herself in such terms though, ironically I find myself defending her statements. No, really.

But first, the context. From the Hankyung:


Korean Photoshop Disaster #4: NOBODY’S Perfect!


Gendered Tea-drink Advertising in South Korea (Updated)


Lee Hyori Black Bean Tea( Source )

Granted, Marxism might not be the first thing one thinks of when one sees Lee Hyori’s navel. But as it turns out, it’s a perfect fit.


Sex, Sensibility and the Bottom Line: Evolving Images of Women in Korean Soju Advertising


Cheoum Cheoreom Cool Breasts Buttocks 168

Watching one of Lotte’s commercials for its new Cheoum Cheoreom Cool (처음처럼 쿨) soju dozens of times…as one does…then many thoughts come to mind, but that it is being effectively marketed towards women isn’t one of them. Yet weren’t they the main reason low-alcohol soju brands were launched in the first place?


Korean Sociological Image #17: Deconstructing the Ass Dance

A both compelling and rather confusing marketing campaign from Samsung, difficult to avoid on the Korean internet at the moment: The dancer is actress Han Hyo-joo (한효주), very popular because of her role in the drama Shining Inheritance (찬란한 유산), which finished last month with record ratings. The products being advertised are the VLUU Wink, which [...]

Korean Gender Reader

( Source. See here for the details ) 1) A much needed American woman’s guide to dating Korean men. 2) Transgender model Choi Han-bit (최한빛) reached the final round of competition in the 2009 Asia-Pacific Supermodel Contest in Seoul, which will be held on September 25. See AllKpop for more pictures and videos, and FeetManSeoul translates an [...]

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