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Korea and soju; the two are pretty intertwined. My dad likes to...

Korea and soju; the two are pretty intertwined. My dad likes to tell the story about how he once had a bad bottle of soju in South Korea. When I asked him why he thought that particular bottle was “bad,” he replied, “It was my third bottle in a row and it just tasted off. It made me sick.” Yeah, probably not the fact that it was his third bottle, right? Ha.

In 2014, Jinro soju was the largest selling alcohol in the world with sales of 71 million cases world wide. In 2015, they really brought the ruckus though with flavored soju. 


Feature: Sexy Ads Featuring KPop Stars Pulled Following Government Pressure [VIDEO]

The Korean government wants Korean alcohol companies to tone down the use of young celebrities in ‘sexually suggestive’ ads reportedly aimed at young Koreans on the net. 


SEOUL, South Korea – Banned by government regulators from advertising hard liquor on television, Korean alcohol companies turned to the Internet to push the hard stuff. Now the government is demanding they remove what many view as highly sexualized ad campaigns using young stars to attract young drinkers.


Soju Haiku


Order Soju Online

Are more than one haiku called haiki? I don’t think so, but I’m too drunk on soju to really care. Imo, another bottle, please! And you might want a few, too, before reading my haiku. (Is more than one bottle of soju called soji?)


UEE in Orange


UEE Heart Wallpaper Soju Cool( Source )

With apologies to those readers that have come to expect more serious posts on this blog, but I thought this was an exceptionally cute picture of UEE (유이)!


Korean Sociological Image #20: Sex Sells


Yahoo Korea Cheoum Cheorom Cool UEE

Pity the hapless commentator on hidden themes in advertising. Not only is he or she often accused of overanalysis, but men in particular can be labeled as positively perverted in seeing sexual symbols in otherwise inanimate objects.


Sex, Sensibility and the Bottom Line: Evolving Images of Women in Korean Soju Advertising


Cheoum Cheoreom Cool Breasts Buttocks 168

Watching one of Lotte’s commercials for its new Cheoum Cheoreom Cool (처음처럼 쿨) soju dozens of times…as one does…then many thoughts come to mind, but that it is being effectively marketed towards women isn’t one of them. Yet weren’t they the main reason low-alcohol soju brands were launched in the first place?


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