Korea and soju; the two are pretty intertwined. My dad likes to tell the story about how he once had a bad bottle of soju in South Korea. When I asked him why he thought that particular bottle was “bad,” he replied, “It was my third bottle in a row and it just tasted off. It made me sick.” Yeah, probably not the fact that it was his third bottle, right? Ha.
In 2014, Jinro soju was the largest selling alcohol in the world with sales of 71 million cases world wide. In 2015, they really brought the ruckus though with flavored soju.