The show must go on, come hell or high water; and while the western part of the world is being pummeled by Hurricane Irene, my neck of the woods is being tortured by a typhoon; but I’m a lot luckier than DameDrFoxyBrown, because I still have internet. It isn’t fun to do an episode without my partner in crime, but like I said, the show must go on… but don’t worry, we’ll be back with a real episode later in the week once D gets her internet back.
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Topics: The effect of the U.S. credit downgrade and global economic downturn on Korea, SC First Bank and Hanjin Union issues, HomePlus/Tesco Success, Samsung's pass on Android, & Korea's sodium standing
Produced bySteven Bammel and hosted by Tom Tucker.
August 9, 2011The Korea Business Interview Series
Tom Brown "Homeplus: Tesco’s Success Story on Entering the Korean Market"
Tom Brown is Site Research Director at Homeplus Korea, a wholly owned subsidiary of Tesco of the UK.
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Tesco’s entry into the Korean market contains valuable lessons for anyone doing or wishing to do business in Korea. While other foreign brands like Wal-Mart and Carrefour have failed, Tesco’s Korean brand, Homeplus, is moving from strength to strength as it closes the gap with the market leader, E-mart.
This interview covers many fascinating aspects of the Homeplus story in Korea. From its early partnership with Samsung, to an extraordinary level of office culture localization, as well as matching uniqueness of the Korean consumer market, Tesco and Homeplus have achieved an amazing success.
Tom Brown has been with Tesco in Asia during this time, both in Korea and China, leading the company’s efforts to locate new stores. His insider perspective leaves us with many valuable insights about business in Korea (and even a little about business in China!).
This interview is a “must-listen” for anyone with an interest in business in Korea.